I’ve spoken about this before but never really broken it down and it’s an easy guess as to who I am referring to in the title. Right now I really believe Apple have the best in store retail experience, and I’m not talking about the actual store and it’s staff per say (but they are pretty great) but a specific experience when it comes to paying.
Not many people are aware of this, but more should be. Here is how the experience goes in a few simple steps:
- Walk into store
- Find item you want
- Open Apple Store app
- Scan barcode
- Pay with Apple account
You don’t need to speak to anyone, no collecting receipts (they’re emailed to you), no need for a bag. Just go in, pick up and go. You also don’t have to worry about security tags setting off alarms or security on the door stopping you and asking for truth. They do a good job of trusting the customer. Your iPhone also auto connects to the Apple Store Wifi when you walk in so no need to worry about getting a signal. It’s the kind of experience that Apple are well known for (although lately have struggled with through their iCloud service) but it’s one I rarely see referenced.